Select the account
Choose an account with enough value, fit and timing to justify real preparation.
For complex, high-value B2B sales
Give your sales team somethingworth sending before they askfor the meeting.
Banner & Field builds account-specific research, opportunity theses, and proof assets for the high-value accounts your team cannot afford to approach generically.
Not mass outbound. Not appointment setting. A small number of accounts worth preparing for.
Why deeper preparation exists
Some accounts are worth too much to approach like everyone else.
When a strategic account could materially matter to your pipeline, the seller should have more than a generic sequence, standard deck, or recycled case study.
Banner & Field gives the sales team account-specific research, an opportunity thesis, and proof built around that account before the seller asks for the meeting.
Two-minute walkthrough
What a Strategic Account Pursuit actually looks like
The operating model
Most sellers start by trying to get attention. We start by trying to deserve it.
A Strategic Account Pursuit is focused preparation around one named account: research, a bounded opportunity thesis, account-specific proof, stakeholder context, and a prepared approach.
Reverse Discovery
Research the company, catalyst, stakeholders, public initiatives and the limits of what can actually be known.
Build the thesis
Turn evidence into one cautious, falsifiable opportunity hypothesis without pretending to know internal problems.
Make it visible
Build an Opportunity Prototype or proof asset that makes the thesis concrete enough to inspect.
Deliver the pursuit
Package the reasoning, evidence, proof and response path into a private buying experience.
Proof before the first meeting
Preparation moves earlier. Discovery still matters.
We do not replace real discovery. We make the first conversation more substantive by arriving with evidence, a hypothesis, and something concrete to examine.
A pursuit in practice
See the level of preparation behind one account.
Banner & Field independently prepared this pursuit concept using Rocket Farm Studios as the company context and Playlist / EGYM as the strategic account.
The pursuit shows the full chain: why this account, why now, what is factual, what is inferred, one bounded hypothesis, a working proof asset and an Advisor that can be challenged.
Company contextRocket Farm Studios
Strategic accountPlaylist / EGYM
Proof assetConnected Member Continuity
Independent pursuit concept created by Banner & Field from public information. Not commissioned, sponsored, or endorsed by Rocket Farm Studios, Playlist, or EGYM.
Explore the pursuit
What your team gets
A pursuit system, not another campaign.
The pursuit experience is the delivery surface. The real product is the account preparation behind it.
Research, opportunity reasoning, proof, account-specific messaging, and seller-ready material are packaged into one pursuit the team can actually use.
Account intelligence
Public facts, catalyst, stakeholder context, capability fit and explicit unknowns.
Opportunity thesis
A precise commercial hypothesis separated from facts and assumptions.
Opportunity Prototype
A bounded artifact that makes the opportunity tangible before the first meeting.
Private pursuit experience
A focused environment for evidence, proof, stakeholder paths, Advisor, and response.
Designed for focus
This is deliberately not mass outbound.
NotLead-list volume
NotGeneric personalization
NotMeeting guarantees
NotInvented ROI or diagnosis
Built forAccounts worth preparing for
Commercial relevance
This is the level of account preparation your team could bring into the accounts it most wants to win.
Start with one priority account. We will determine whether there is enough public evidence, timing, stakeholder context, and demonstrability to build a defensible pursuit.
Strategic Account Pilot
Submit a priority account.
We’ll determine whether it is pursuit-ready. The eligibility review is not a free pursuit; it only determines whether the account has enough signal to justify the work.
One approved account
$1,500
No monthly commitment required.
- Public evidence and account relevance
- Useful catalyst or context
- Plausible stakeholder path
- A hypothesis that can be built without inventing pain
- A proof surface worth making tangible